HyperX recently announced that it is re-signing one of the most notable female streamers on Twitch and YouTube, Valkyrae, as a HyperX Hero and brand ambassador.
The gaming peripherals team at HP Inc announced on Monday, 19 July 2021, that they have resigned one of the top female variety streamers, Rachell “Valkyrae” Hofstetter, as a brand ambassador and HyperX Hero. Valkyrae originally signed with the company as a brand ambassador in November of 2020. After taking a temporary break from the company, she has decided to continue the sponsorship.
As part of the sponsorship, Valkyrae will participate in various HyperX marketing initiatives, which include social activations and brand campaigns, among other things. When Valkyrae was asked about the continued partnership, she stated, “I am thrilled to re-sign with HyperX and I am looking forward to working together, and using HyperX gear on my streams.” Valkyrae currently plays on the HyperX Alloy Origins gaming keyboard, and uses the HyperX Cloud MIX gaming headset, among other pieces, in her streams.
Khoi Nguyen, the Influencing Marketing Manager for HyperX, stated that the company is excited to be working with the streamer for another year, while supporting the larger gaming community. Adding, “Valkyrae is constantly pushing the limits of what it means to be a content creator, bringing her positivity-focused message to her fans, and we are thrilled to be part of that narrative for all that is good in gaming.”
Valkyrae started her streaming career as an extension of her love of games, but became a full-time streamer in 2016. She continued to grow her audience on Twitch, and currently has over a million followers on the streaming platform. She recently became one of the top female streamers and influencers on YouTube.
She is described as a beacon of positive vibes, as she uplifts and encourages her audience with strong messages around the importance of mental and physical wellness. Thanks to her dedication and passion for gaming, she has become one of the most notable female streamers, and she recently became co-owner of 100 Thieves. As she is a HyperX ambassador, Valkyrae will continue to deliver the HyperX gaming story to her growing audience.