Who Owns 100 Thieves? A Deep Dive into the Esports Empire’s Leadership
The ownership structure of 100 Thieves is a fascinating tapestry woven with threads of esports legends, music industry moguls, and entrepreneurial giants. To answer the question directly: 100 Thieves is owned by Matthew “Nadeshot” Haag, musician Drake, talent manager Scooter Braun, and content creators Jack “CouRageJD” Dunlop and Rachell “Valkyrae” Hofstetter. While Nadeshot serves as the founder and CEO, the other individuals hold significant ownership stakes and contribute to the brand’s overall direction and success.
The Architects of a Thriving Brand
100 Thieves, abbreviated as 100T, isn’t just another esports organization; it’s a lifestyle brand that seamlessly blends competitive gaming, apparel, and entertainment. Understanding its ownership helps illuminate the diverse influences that have shaped its unique identity.
Matthew “Nadeshot” Haag: The Visionary Founder
At the heart of 100 Thieves is Matthew “Nadeshot” Haag, the founder and CEO. Nadeshot’s journey from a professional Call of Duty player for OpTic Gaming to a successful entrepreneur is a testament to his vision and determination. His experience as a player gives him unique insight into the needs and aspirations of the esports community, which translates into the brand’s authentic connection with its fans. Nadeshot’s leadership is instrumental in driving the strategic direction of the company.
Drake: Entertainment Icon and Co-Owner
The involvement of Drake, the Grammy Award-winning musician, elevates 100 Thieves into the realm of mainstream culture. As a co-owner, Drake brings his vast influence and understanding of branding and entertainment to the table. His association with 100 Thieves helps to broaden its appeal beyond the core gaming audience and attracts a wider demographic of consumers.
Scooter Braun: Talent Management Guru
Scooter Braun, the renowned talent manager behind artists like Justin Bieber and Ariana Grande, is another key co-owner. Braun’s expertise in building and managing talent, coupled with his deep connections in the entertainment industry, are invaluable to 100 Thieves. He helps to guide the careers of the organization’s content creators and esports players, ensuring they reach their full potential.
Jack “CouRageJD” Dunlop: A Creator’s Perspective
Jack “CouRageJD” Dunlop, a popular streamer and content creator, brings an authentic voice to the ownership group. As a co-owner, CouRageJD offers insights into the needs and preferences of the streaming community. His direct connection with fans and understanding of content creation helps 100 Thieves stay relevant and engaging in the ever-evolving digital landscape.
Rachell “Valkyrae” Hofstetter: The Queen of YouTube Gaming
Rachell “Valkyrae” Hofstetter, another prominent streamer and YouTube personality, adds another layer of creator-centric perspective to the ownership. Valkyrae’s influence and her deep understanding of content creation, specifically within the YouTube gaming space, help 100 Thieves connect with a vast audience. Her position as a co-owner demonstrates the org’s commitment to supporting and empowering content creators.
The Financial Backing and Strategic Partnerships
Beyond the individual owners, 100 Thieves has secured significant venture funding from various investors. This financial backing has enabled the organization to expand its operations, invest in new initiatives, and acquire top talent. Notable investors include:
- Artist Capital Management
- Aglae Ventures
- Groupe Arnault (controlling shareholder of Louis Vuitton Moet Hennessy)
- Dan Gilbert, owner of Rocket Companies and the Cleveland Cavaliers.
These investments are a testament to the confidence that the financial community has in the long-term potential of 100 Thieves. The partnerships the org has are also of note with sponsorships with Truly Seltzer and Twisted Tea being in recent years.
100 Thieves: More Than Just an Esports Team
The success of 100 Thieves can be attributed to its multifaceted approach. It’s not just about winning tournaments; it’s about building a brand that resonates with its audience. The company achieves this through:
- Competitive esports teams in games like Valorant, Apex Legends, League of Legends, and Call of Duty.
- High-quality apparel and merchandise, awarded Esports Apparel of the Year in 2022 and 2023.
- Engaging content creation featuring popular streamers and personalities.
- Strategic partnerships with leading brands.
- Commitment to GamesLearningSociety.org and other organizations that support the advancement of learning through games.
The Future of 100 Thieves
100 Thieves continues to evolve and innovate, pushing the boundaries of what an esports organization can be. With a strong leadership team, dedicated content creators, and passionate fanbase, 100 Thieves is well-positioned for continued success in the years to come.
The organization’s commitment to gaming, apparel, and content creation has cemented its position as a leading force in the esports and gaming industries. Through ventures like the Games Learning Society, the org is contributing to the advancement of learning through game design and gaming culture. As the gaming and entertainment landscapes continue to intertwine, 100 Thieves is poised to remain at the forefront, shaping the future of both.
Frequently Asked Questions (FAQs)
How much is 100 Thieves worth?
According to Bloomberg, 100 Thieves is valued at $460 million.
Is 100 Thieves a publicly traded company?
No, 100 Thieves is a private company and is not publicly traded. This means that it is not possible to buy 100 Thieves stock on the public market. To invest in 100 Thieves stock you need to be an accredited investor.
How do 100 Thieves make money?
100 Thieves generates revenue through partnerships, apparel sales, content creation, and esports tournament winnings. While early estimates suggested a 50/50 split between partnerships and apparel sales, some insiders say partnerships contribute the most to the company’s revenue.
What esports games does 100 Thieves compete in?
100 Thieves competes in Apex Legends, Call of Duty, League of Legends, and Valorant.
Who is the youngest member of 100 Thieves?
The youngest member of 100 Thieves is Kyedae Shymko, a Japanese-Canadian streamer who is also the org’s first-ever Valorant player.
Is Dan Gilbert an owner of 100 Thieves?
Dan Gilbert is part of the ownership group in the sense that he has invested through venture funding. He is not listed as one of the main owners of 100 Thieves.
When was 100 Thieves founded?
100 Thieves was founded in 2017 by Matthew “Nadeshot” Haag.
What happened to 100 Thieves in recent years?
100 Thieves underwent several rounds of layoffs in recent years. However, the company remains a prominent player in the esports and gaming industries and is working towards a streamlined future.
What is Los Angeles Thieves?
Los Angeles Thieves is the Call of Duty League team owned and operated by 100 Thieves.
How long does 100 Thieves take to deliver orders?
All orders typically ship within 5 business days from the date placed. Arrival time depends on the shipping location.
Was there a name change from 100 Thieves to LA Thieves?
No, 100 Thieves did not change its name. Los Angeles Thieves is the brand name for the org’s Call of Duty League team.
Who has left 100 Thieves recently?
Several content creators and members have left 100 Thieves, including TinaKitten, neekolul, AustinShow, and 2HYPE.
Why is 100 Thieves considered successful?
100 Thieves is successful due to its strong brand identity, award-winning apparel, engaging content, and competitive esports teams. Its diverse revenue streams and strategic partnerships also contribute to its success.
Who owns FaZe Clan?
Gamesquare, a gaming analytics and esports brand company, is acquiring FaZe Clan.
How does Nadeshot’s background influence 100 Thieves?
Nadeshot’s experience as a professional Call of Duty player gives him unique insight into the esports community’s needs, contributing to the brand’s authenticity and connection with fans.