How big is the mobile game market in the US?
The mobile game market in the US is a multi-billion dollar industry, with a record $41.7 billion in revenue in 2022, and it is expected to continue growing at a significant rate due to the widespread adoption of smartphones. The US mobile gaming market is a substantial segment of the global mobile gaming market, which was valued at around $108.15 billion in 2022 and is projected to reach $339.45 billion by 2030.
Understanding the Mobile Game Market
The mobile game market has experienced tremendous growth over the years, driven by advances in technology, digital innovation, and changes in consumer behavior, particularly during the COVID-19 pandemic. To better understand the scope and potential of the mobile game market in the US, it’s essential to address some frequently asked questions about this industry.
Frequently Asked Questions
1. How big is the US video game market?
The market size of the Video Games industry in the US was $97.7 billion in 2022, indicating a significant market for video games across various platforms.
2. What was the growth rate of the Video Games industry in the US in 2022?
The Video Games industry in the US declined by -14.9% in 2022, reflecting a complex market landscape influenced by various factors, including market saturation and consumer preferences.
3. What percentage of the gaming market is mobile?
Mobile gaming accounts for approximately 51% of total video game revenue worldwide, highlighting the dominance of mobile games in the global gaming industry.
4. Is mobile gaming popular in the US?
Yes, mobile gaming is very popular in the US, with nearly two smartphone game players for every console, PC, or tablet player, although the average time spent playing mobile games is relatively low at 24.4 minutes per day.
5. How many people play mobile games in the US?
The number of mobile game players in the US is over 191 million people, or 57.3% of the population, according to Newzoo, demonstrating a wide reach of mobile gaming in the country.
6. What is the biggest mobile game in the US?
Games like Royal Match, Roblox, and Candy Crush Saga are among the top mobile games in the US, reflecting the diversity and popularity of mobile gaming content.
7. Is mobile gaming booming?
The Mobile Gaming Market is expected to grow from $141.71 billion in 2023 to $300.47 billion by 2028, at a CAGR of 16.22%, indicating a booming mobile gaming industry.
8. Who is the biggest mobile game spender?
China, the United States, and Japan are the top spenders on mobile games, with China spending the most, and Japan spending more per capita than any other country, highlighting regional differences in mobile gaming expenditure.
9. Is mobile gaming declining?
The mobile gaming market continued its decline in revenue in the first half of 2023, according to data.ai, suggesting a potential slowdown in the growth of mobile gaming.
10. How much is the US gaming market worth?
The US gaming market is projected to reach $96.68 billion in 2023, with an expected annual growth rate of 9.44% from 2023 to 2027, resulting in a market volume of $138.70 billion by 2027.
11. What percentage of the US population plays video games?
66% of Americans, more than 215 million people, play video games regularly, indicating a widespread engagement with video games across the US population.
12. Where is gaming most popular in the US?
Maryland tops the list as the most gaming-obsessed state, due to its diverse population, plenty of gaming conventions, fast internet speeds, high computer ownership rates, and great 5G coverage.
13. How big is the mobile game market in 2023?
The Mobile Games market is projected to reach $173.60 billion in 2023, with an expected annual growth rate of 6.42% from 2023 to 2027, resulting in a market volume of $222.70 billion by 2027.
14. What is the fastest growing mobile game?
Games like Ludo King by Gametion have shown significant growth, with over 11 million downloads in a short period, highlighting the potential for rapid growth in the mobile gaming sector.
15. Is mobile the biggest gaming platform?
Mobile gaming is a dominant platform, with 79% of all players gaming on their phones, followed by PC at 43% and consoles at 41%, according to Newzoo’s Global Gamers Study 2023, underscoring the importance of mobile devices in the gaming industry.