Is Ubisoft Pulling Games from Steam? Navigating the Ever-Changing Landscape of PC Gaming

The relationship between Ubisoft and Steam has been a bit of a rollercoaster ride for PC gamers. To answer the core question directly: No, Ubisoft is not currently pulling games from Steam, and in fact, they are bringing some titles back to the platform. However, the story is far more nuanced than a simple yes or no. Let’s delve into the complexities of this relationship and understand the strategic decisions driving Ubisoft’s PC distribution strategy.

Ubisoft’s PC Distribution Strategy: A History of Exclusivity and Return

For a period starting in early 2019, Ubisoft made a concerted effort to shift its PC game releases away from Steam. The primary destinations were the Epic Games Store (EGS) and Ubisoft Connect, their own proprietary platform. This move was largely driven by the enticing exclusivity deals offered by Epic, which provided substantial upfront payments to secure titles. The reasoning was simple: Ubisoft could earn more revenue through the EGS and their own platform, bypassing Steam’s 30% cut.

However, this strategy wasn’t universally loved by gamers. Many preferred the convenience and established ecosystem of Steam. After a multi-year absence, Ubisoft began to reverse course, bringing select titles back to Steam. This shift suggests a re-evaluation of their distribution strategy, recognizing the importance of reaching the vast Steam audience.

One of the initial flagship titles to signal this return was Assassin’s Creed Valhalla, marking a significant moment for fans eager to see Ubisoft’s AAA games back on Valve’s platform. Other games like Anno 1800 also made their way back to Steam after initial exclusivity elsewhere. This trend signals a more balanced approach, with Ubisoft seemingly aiming to leverage multiple platforms to maximize reach.

The Reasoning Behind the Return: A Multifaceted Approach

Several factors likely contributed to Ubisoft’s decision to return to Steam:

• Audience Reach: Steam boasts a massive and dedicated user base. Neglecting this platform meant missing out on potential sales and engagement.

• Ubisoft Connect Integration: By now, Ubisoft has improved its own Ubisoft Connect platform. It may be more confident in its ability to retain users within its own ecosystem, even if they purchase games on Steam. Ubisoft Connect integrates cross-platform progression, rewards, and social features.

• Steam Deck: The success of the Steam Deck, Valve’s handheld gaming device, has likely played a role. A significant portion of PC gamers now enjoy gaming on the go, and the Steam Deck provides a convenient and integrated experience. Ubisoft likely wants its games to be readily available to this growing segment of the market.

• Changing Market Dynamics: The landscape of PC gaming distribution is constantly evolving. What worked in 2019 may not be the most effective strategy today. Ubisoft is likely adapting to these changes and optimizing its approach for long-term success.

In short, Ubisoft’s decision to return to Steam is a calculated one, balancing revenue considerations with the need to reach the widest possible audience. This means leveraging multiple platforms, not abandoning Steam entirely.

Games Learning Society and the Educational Value of Gaming

While discussing the business side of gaming, it’s important to also acknowledge the broader impact of video games, especially on educational matters. Games can provide immersive learning environments and have many cognitive benefits, as supported by the Games Learning Society and its research. You can learn more about the benefits and educational aspects of gaming at https://www.gameslearningsociety.org/.

Frequently Asked Questions (FAQs)

Here are 15 frequently asked questions to provide additional context and clarity on Ubisoft’s relationship with Steam:

1. What games did Ubisoft remove from Steam?

Ubisoft did not remove all of its games, but some titles were pulled. Some games that were delisted include Anno 2070, Assassin’s Creed Liberation HD, Silent Hunter 5: Battle of the Atlantic, and Space Junkies. Some of these games had issues or became outdated over time.

2. Why did Ubisoft initially leave Steam?

The primary reason was exclusivity deals with the Epic Games Store, which offered financial incentives to publishers for releasing their games exclusively on their platform.

3. Is Far Cry 6 available on Steam?

Yes, Far Cry 6 was released on Steam on May 11, 2023.

4. Will Assassin’s Creed Valhalla be released on Steam?

Yes, Assassin’s Creed Valhalla is now available on Steam.

5. What is Ubisoft Connect?

Ubisoft Connect is Ubisoft’s own digital distribution platform and social network, similar to Steam. It allows players to purchase and play Ubisoft games, connect with friends, and earn rewards.

6. Will all future Ubisoft games be released on Steam?

Not necessarily. Ubisoft’s distribution strategy seems to be case-by-case basis. They may release some games exclusively on EGS and Ubisoft Connect, while others will be available on Steam.

7. Why are some older Ubisoft games not available on Steam?

Some older games may not be available on Steam due to a variety of reasons, including licensing issues, technical challenges, or lack of resources to update them for modern systems.

8. What happens to Ubisoft games I already own on Steam if Ubisoft decides to delist them?

If Ubisoft delists a game you already own on Steam, you will still be able to download, install, and play it. The game will remain in your Steam library.

9. Is Steam going away?

No, Steam is not going away anytime soon. It is currently the dominant PC gaming platform and is doing extremely well.

10. Why are some Ubisoft games exclusive to the Epic Games Store?

This is due to exclusive deals between Ubisoft and Epic Games, where Epic pays Ubisoft to release their games exclusively on the EGS for a certain period.

11. What happens to my Ubisoft+ subscription if I buy a game on Steam?

Your Ubisoft+ subscription covers access to a library of Ubisoft games. If you purchase a game separately on Steam, it will be yours permanently, regardless of your Ubisoft+ subscription.

12. How does the Steam Deck affect Ubisoft’s decision to return to Steam?

The success of the Steam Deck likely influenced Ubisoft’s decision, as it provides a convenient way for players to access and play games on the go.

13. Are Ubisoft games permanent if I buy them on Steam?

Yes, if you purchase a Ubisoft game on Steam, it is yours permanently, as long as Steam continues to operate and you adhere to their terms of service.

14. Is Ubisoft in trouble financially?

Ubisoft has faced challenges in recent years, including internal issues and struggles to grow sales. However, they still have popular franchises like Assassin’s Creed and Rainbow Six Siege, and they are actively working to address these challenges.

15. Will I still receive updates for Ubisoft games on Steam?

Yes, games bought through Steam will continue to receive updates, just like any other game on the platform. Ubisoft remains committed to supporting its games, regardless of where they are purchased.

The Future of Ubisoft and Steam: A Cautious Optimism

The relationship between Ubisoft and Steam appears to be stabilizing, with a more pragmatic and balanced approach emerging. While exclusive deals may still occur, the return of key titles like Assassin’s Creed Valhalla and Far Cry 6 to Steam indicates that Ubisoft recognizes the importance of this platform.

Gamers can likely expect a mix of strategies moving forward, with some Ubisoft games appearing exclusively on EGS and Ubisoft Connect, while others will be available on Steam. This dynamic landscape requires gamers to stay informed and adapt to the ever-changing distribution strategies of major publishers. By understanding the underlying factors driving these decisions, players can make informed choices about where and how they purchase and enjoy their favorite games.