Who Does Coca Cola Sponsor in Esports?
Coca Cola sponsors Guild, a European esports organisation, marking its first-ever global sponsorship deal with a European esports team, and also has partnerships with Riot Games, the developer of League of Legends, and is a founding partner of Wild Rift esports. Through these sponsorships, Coca Cola aims to expand its reach in the esports industry and engage with the growing gaming community.
Introduction to Coca Cola’s Esports Sponsorships
Coca Cola has been increasing its involvement in esports in recent years, recognizing the industry’s rapid growth and potential for brand exposure. The company’s partnership with Guild is a significant milestone, as it marks its first global sponsorship deal with a European esports team.
FAQs About Coca Cola’s Sponsorships
1. Who is Coca-Cola’s gaming partner?
Coca Cola has collaborated with Riot Games to create a new limited-edition flavor of the beverage in collaboration with League of Legends.
2. Does Coca-Cola give sponsorships?
Yes, Coca Cola provides sponsorships and grants to support various events, organizations, and individuals, with a focus on community development and youth empowerment.
3. How does Coca-Cola use sponsorship?
Coca Cola uses sponsorship as a key marketing strategy to associate its brand with major events, such as the Olympics, Wimbledon, and Football World Cups, to reach a wider audience and build brand awareness.
4. What is an example of a Coca-Cola sponsorship?
Coca Cola is a long-time sponsor of the Olympic Games, supporting the event since 1928, and has also partnered with American Idol, NASCAR, and other high-profile events.
5. Are Esports Too Dependent on Sponsors?
The esports industry relies heavily on sponsorships to support its growth and development, with Coca Cola being one of the major brands investing in the industry.
6. Does Coke sponsor the NFL?
While Pepsi is the official NFL sponsor, Coca Cola has partnerships with 14 NFL teams, including the Atlanta Falcons.
7. Does Coca-Cola still sponsor the Olympics?
Yes, Coca Cola has been sponsoring the Olympic Games since 1928 and has extended its partnership until 2032, with a marketing agreement worth up to $3 billion.
8. What does Coca-Cola do for the Olympics?
Coca Cola provides beverage services to the Olympic Games, supplying its products to athletes, officials, and spectators during the event.
9. Who is the brand ambassador of Coca-Cola?
Shahrukh Khan is one of the notable brand ambassadors of Coca Cola, promoting the brand in various advertising campaigns.
10. Does Coke sponsor McDonald’s?
Coca Cola has a long-standing partnership with McDonald’s, supplying its beverages to the fast-food chain since 1955.
11. Who are the key players in Coca-Cola?
The key players in Coca Cola include James Quincey, John Murphy, Manuel Arroyo, and other executives who lead the company’s efforts in sustainability and innovation.
12. What sports drinks does Coca-Cola own?
Coca Cola owns Powerade, a sports drink brand that competes with Gatorade, and has a significant market share in the sports beverage industry.
13. Which company brand ambassador is BTS?
BTS has been a brand ambassador for several companies, including Samsung, Louis Vuitton, and Coca Cola, promoting their products and services to a global audience.
14. How much does Coke pay to sponsor Olympics?
Coca Cola has spent an estimated $70 million to be one of the top Olympic sponsors, with additional investments in torch relay sponsorships.
15. How do I ask Coca-Cola for sponsorship?
To request sponsorship from Coca Cola, submit a proposal via email to the company’s sponsorship team, providing detailed information about the event, organization, or individual seeking support.