Who Owns Raid: Shadow Legends? Unveiling the Parent Company Behind the Popular RPG
Raid: Shadow Legends, the popular mobile and PC role-playing game known for its vast character roster and strategic gameplay, is owned by Plarium Games, an Israeli game development company. However, the ownership structure extends further, as Plarium Games is a subsidiary of the Australian gambling machine manufacturer Aristocrat Leisure Limited. This means that while Plarium develops and publishes the game, its ultimate ownership lies with Aristocrat Leisure. This ownership structure places Raid: Shadow Legends under the umbrella of a company primarily involved in the gambling industry.
Plarium Games: The Game Developer
Plarium Global Ltd. is the entity that directly creates and manages Raid: Shadow Legends. Founded in 2009, Plarium has grown into a major player in the free-to-play mobile, social, and web-based gaming market. They boast a portfolio of several popular titles besides Raid, including Mech Arena and Vikings: War of Clans. They are headquartered in Israel with multiple offices and development studios in Europe and the United States. Their games are available on iOS, Android, and PC.
Plarium’s business model revolves around the free-to-play concept. While the initial game is free to download, revenue is generated through in-game purchases, such as virtual currency, items, and special character packages. This strategy is common in the mobile gaming space. The success of Raid: Shadow Legends is a significant part of Plarium’s overall revenue stream, as evidenced by the game’s exceeding $1 billion in lifetime revenue.
Plarium Leadership
The CEO of Plarium is Schraga Mor, who was appointed to the role bringing over 20 years of experience in the technology, digital, and e-commerce sectors. This appointment indicates that Plarium is looking to leverage experienced leadership to further growth and expansion.
Aristocrat Leisure: The Parent Company
Aristocrat Leisure Limited, an Australian gambling machine manufacturer, is the ultimate parent company of Plarium Games. This makes Aristocrat the indirect owner of Raid: Shadow Legends. Aristocrat’s core business is the design, development, and distribution of land-based gaming machines (slot machines) and casino management systems. Their expansion into the mobile gaming sector with the acquisition of Plarium indicates a diversification strategy.
This relationship has caused some discussion within the gaming community, as Raid: Shadow Legends is not itself a gambling game. However, the game does feature microtransactions and “loot box” mechanics which draw parallels to elements found in some gambling-style games.
Financial Performance and Profitability
Raid: Shadow Legends has been extremely successful financially. As of July 2022, the game crossed $1 billion in lifetime revenue. Plarium itself also appears to be profitable, although exact revenue figures for the company as a whole aren’t publicly available outside of specific years. In 2020, Plarium made $303.5 million, further solidifying its position as a major player in mobile gaming.
The game continues to be updated regularly with new content, indicating a consistent commitment to the game’s ongoing development and profitability.
Frequently Asked Questions (FAQs)
1. Is Raid: Shadow Legends owned by a gambling company?
Yes, Raid: Shadow Legends is developed by Plarium Games, which is a subsidiary of Aristocrat Leisure Limited, an Australian gambling machine manufacturer. Thus, the game is indirectly owned by a gambling company.
2. Is Plarium a Chinese company?
No, Plarium is not a Chinese company. It is headquartered in Israel, with multiple offices and development studios across Europe and the United States.
3. What is Plarium Play?
Plarium Play is a PC client that allows players to access and play Raid: Shadow Legends and other Plarium games on their computers. It’s the official application from Plarium designed to streamline the gaming experience on PC and Mac.
4. Is Plarium Play safe?
Yes, Plarium Play is considered safe. It is approved by various antivirus programs such as Norton, AVG, and McAfee.
5. How many people play Raid: Shadow Legends?
Raid: Shadow Legends has 380 million users worldwide across mobile and PC platforms with around 1 million daily active users. The game has also seen over 56 million downloads overall.
6. How profitable is Raid: Shadow Legends?
Raid: Shadow Legends has generated over $1 billion in lifetime revenue and is considered one of the world’s most lucrative RPGs.
7. Who is the CEO of Plarium?
The current CEO of Plarium is Schraga Mor.
8. Who is the “Plarium girl”?
The “Plarium Girl” often refers to Megan Fox, the actress who lent her likeness and persona to a character in the game.
9. What are some of Plarium’s main competitors?
Plarium’s competitors include companies such as Zynga, Playtika, FreshPlanet, and Joya Communications.
10. Is Clash of Clans made by Plarium?
No, Clash of Clans is not made by Plarium. It is developed by Supercell, a Finnish game company.
11. What is the maximum level in Raid: Shadow Legends?
The maximum account level in Raid: Shadow Legends is 100, but players should ideally aim to reach level 60 as quickly as possible to maximize gameplay opportunities.
12. Is there an age limit for Raid: Shadow Legends?
Raid: Shadow Legends has a minimum age rating of 12+.
13. How much does it cost to play Raid: Shadow Legends?
The game is free to download, but Raid: Shadow Legends offers optional subscription services like the Silver and Gold Raid Cards, costing $9.99 monthly and $49.99 every six months, respectively.
14. What is Plarium ID?
A Plarium ID is a single account used to access your game progress and other profile information across different platforms and Plarium titles.
15. Is Raid: Shadow Legends Pay-To-Win?
While Raid: Shadow Legends is considered to have some pay-to-win elements, it is still possible to progress through the game by playing without spending money, although it may take longer. Microtransactions can often provide benefits and advantages to those who pay.