Why do 2 companies make Call of Duty?

The Dual-Developer Dance: Why Two Companies Make Call of Duty

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The answer, in short, is sustainability and profit. While three main developers rotate on Call of Duty, the core reason for multiple studios working on the franchise boils down to the immense scale and rapid release schedule Activision expects. It takes a significant amount of time, resources, and manpower to develop a AAA Call of Duty title. A yearly release wouldn’t be possible if only one studio were involved. Rotating developers ensures higher-quality games with enough time between them, leading to consistent sales and maximum profitability.

The Tri-Force of COD Development: Why Rotate?

While sometimes only two developers are actively producing a Call of Duty game, there are three developers who are responsible for producing Call of Duty games: Sledgehammer Games, Infinity Ward and Treyarch.

Imagine attempting to bake a gourmet cake every single week. You’d quickly burn out, and the quality would suffer. The same principle applies to game development, only on a vastly larger scale. Call of Duty games are huge productions, with immense teams of artists, programmers, designers, and testers required to bring them to life. Creating a compelling campaign, engaging multiplayer modes, and increasingly complex features like Zombies or Warzone requires a significant amount of time and resources.

If only one studio handled the entire franchise, it would likely result in:

  • Lower Quality: Rushing production cycles leads to bugs, uninspired content, and overall reduced polish.
  • Developer Burnout: Constant crunch time and pressure can lead to employee burnout and a talent exodus.
  • Franchise Stagnation: Without sufficient time to innovate and experiment, the series would likely become repetitive and predictable.

By utilizing multiple studios in a rotating schedule, Activision can ensure that each game has a more reasonable development timeline (approximately three years), allowing developers to take their time, push creative boundaries, and deliver a higher-quality product. It allows them to maximize the franchise’s potential and keeps gamers coming back for more.

The Historical Context: From One to Many

The Call of Duty franchise began with Infinity Ward at the helm, focusing on the World War II setting. As the series grew in popularity, Activision recognized the potential for massive expansion. This led to the introduction of Treyarch to develop Call of Duty 3, allowing the franchise to maintain a yearly release cadence. While originally developed by one company, the success and desire to continually release the franchise led to a need for multiple developers to be involved.

Over time, other studios like Sledgehammer Games were integrated into the rotation to further bolster production capacity and bring fresh perspectives to the franchise.

Specialization and Innovation

Each developer has established its unique style and strengths within the Call of Duty universe:

  • Infinity Ward: Known for its realistic gameplay and modern settings, with titles like the Modern Warfare series.
  • Treyarch: Renowned for its compelling storylines, Zombies mode, and faster-paced, arcade-like gameplay, particularly in the Black Ops series.
  • Sledgehammer Games: Distinguished by its focus on gritty realism and historical accuracy, as seen in Call of Duty: WWII, and more recently, its work in tandem with Infinity Ward on modern iterations.

This division of labor allows each studio to specialize in its area of expertise, resulting in a diverse range of experiences within the Call of Duty franchise. The differences create diversity across the Call of Duty franchise

The Business Perspective: Maximizing Profits and Minimizing Risks

Beyond the creative benefits, the multi-studio approach also makes excellent business sense for Activision. By spreading development across multiple teams, they minimize the risk associated with relying on a single studio. If one studio encounters challenges or delays, the others can continue to deliver content on schedule.

Furthermore, the yearly release schedule ensures a steady stream of revenue, solidifying Call of Duty’s position as one of the most successful video game franchises in history.

The Future of Call of Duty: Maintaining the Momentum

While ownership may change, the multi-studio approach to Call of Duty development is likely to remain in place for the foreseeable future. It’s a proven formula that has allowed the franchise to thrive for nearly two decades. It allows Activision to maintain profitability and provide a consistent Call of Duty title.

The gaming landscape is constantly evolving, and the Call of Duty franchise must adapt to stay relevant. By leveraging the strengths of multiple studios, Activision can continue to innovate, experiment, and deliver the high-quality experiences that fans expect.

FAQs: Your Call of Duty Development Questions Answered

Here are 15 frequently asked questions to further clarify the intricate world of Call of Duty development:

  1. Besides the three major ones, are there other supporting studios involved in Call of Duty development? Yes, several support studios contribute to various aspects of Call of Duty development, including asset creation, porting, and quality assurance. These studios provide crucial support to the main development teams.
  2. Did Infinity Ward get fired? In 2010, Infinity Ward co-founders Vince Zampella and Jason West were fired by Activision for breach of contract and insubordination. This led to a major restructuring of the studio.
  3. Why did Infinity Ward stop making Zombies? Infinity Ward’s attempt at Zombies mode in Infinite Warfare was met with mixed reception. The studio has since focused on its strengths in realistic gameplay and modern settings.
  4. Does Treyarch own Black Ops? No, Treyarch does not “own” Black Ops. The Black Ops series is intellectual property of Activision, developed by Treyarch.
  5. Why is Treyarch so good at making Call of Duty games? Treyarch consistently delivers polished and complete games with innovative features, engaging storylines, and addictive gameplay.
  6. Does Treyarch make Call of Duty games anymore? Yes, Treyarch continues to develop Call of Duty games. They are reportedly working on Call of Duty 2024.
  7. Is it true that Microsoft now owns Activision? Yes, as of October 13, 2023, Microsoft owns Activision Blizzard after acquiring the company in a $68.7 billion deal.
  8. Why can’t Microsoft buy Activision? Microsoft had to overcome regulatory hurdles from various countries before the acquisition of Activision Blizzard was fully approved. The merger was blocked by the U.S. Federal Trade Commission on June 8, 2023, but Microsoft overcame this.
  9. What is the biggest Call of Duty team? FaZe Clan (Atlanta FaZe) is one of the most established Call of Duty teams, known for its success in the Call of Duty League.
  10. What are the different studios doing when they’re not actively developing the next main Call of Duty title? Developers spend time planning, pre-producing, testing, and developing new technologies for their next game. They also offer support for past titles.
  11. How does the ownership by Microsoft impact the development teams? The long-term effects of Microsoft’s ownership are still unfolding. But the current expectation is that the structure will remain intact.
  12. How do the developers ensure that each Call of Duty game feels unique and fresh despite the annual release cycle? Each studio has its own unique style and strengths. They experiment with new gameplay mechanics, settings, and features to differentiate their games.
  13. How does a company become a COD developer? Becoming a Call of Duty developer is a journey of dedication, skill development, and strategic career moves. It’s a demanding yet rewarding path that combines technical expertise, creative vision, and a deep understanding of the gaming industry.
  14. What’s the deal with the Call of Duty: Warzone game? Warzone has become an integral part of the Call of Duty ecosystem, serving as a free-to-play entry point for players to engage with the franchise. Each developer plays a role in Warzone.
  15. Is Call of Duty shutting down 2023? No, that’s just a rumor! While Call of Duty: Warzone Caldera shut down as of September 21, 2023, the main Call of Duty franchise and other Warzone experiences are continuing, including the release of Modern Warfare III in November 2023.

The world of gaming is constantly evolving, and understanding the dynamics behind successful franchises like Call of Duty provides valuable insight into the complexities of game development, business strategy, and creative collaboration. For a deeper dive into the intersection of learning and gaming, explore the research and insights at the Games Learning Society website: GamesLearningSociety.org.

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